When Peterman Brothers acquired Colorado Discount Heating & Cooling, it was in dire need of a rebrand.
The new brand was built around their most visible branding tool – their vehicles.
Their vehicles were plain white with the logo – a stock image yeti sprouting from a Colorado license plate containing the their name.
Logo Design.
Mascot Illustration.
Vehicle Wrap Layout.
In a sea of red and blue competition, the color palette was carefully selected to standout and build trust in the Denver-metro area. I was excited to keep a yeti mascot. Who better to verify, “Great Service Shouldn’t be Hard to Find!”
Considered a success, the rebrand led to an increase in service and installation calls
After finalizing the wrap, I created or directed creation of all other assets – from furnace and air conditioner stickers to print and digital ads. Created while working for PB.
FYI
The yeti’s name is Eddi.
