IU Athletics Vehicle Wrap
Art Direction | Project Management | Art Creation
IU Athletics was in dire need of a design refresh to recharge their Chevy Volt. The client requested something that stood out from a distance. I took that as they needed a vehicle that hollered, “HOO! HOO! HOO! HOOSIERS!!!”
IU Athletics brand is a bit tighter than the Indiana University brand, so I focused on simple yet bold to create this undeniable, Hoosier classic.